Google Officially Pulls Out of Yahoo! Ad Deal
Google may have seemed hopeful at first. However, early this morning Google’s Senior VP and Chief Legal Officer, David Drummond announced that Google would not move forward on the deal.
Google and Copyright Holders Reach Settlement
On Tuesday, Google and several copyright holders finally reached a settlement regarding the Google Book Search lawsuit. What will it mean for Google, readers, publishers and authors?
Yahoo! SearchMonkey Accepts Experimental Apps
For those experimenting with new apps, Yahoo! has introduced their new SearchMonkey Experimental Applications Gallery.
Yahoo Releases New Web Analytics Tools
After it’s acquisition of IndexTools last May, Yahoo! has been working hard to develop and perfect their new service, simply named Yahoo! Web Analytics, which will provide feedback for e-biz owners, advertisement and marketing agencies, and online merchants.
The Importance of iPhone Compatibility
With phones being so much more than just phones, it’s important that websites and bloggers ensure they are iPhone compatible.
Google Trends Being Used Against Us
Webroot issued an advisory recently stating that hackers are gathering the top news stories, videos and searches from Google Trends and posting on their own faux blogs.
Making Social Networks Personal
You are a part of one or have seen heaps of buzz about them. Social networks are here to stay and are only going to get bigger.
Creating SEO-Friendly Websites
Your website is a valuable SEO tool in itself. It’s important to take a holistic view of your online business pages.
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The Upside of Being the Small Fish
13 November 2008
A small businesses with a good leader can swim nimbly through any situation whether it be economic, strategic, demand/supply related or anything else.
Posted in Online Marketing, SEOComments (0)
Yahoo! Remains Optimistic After Google Drops Deal
07 November 2008
Although the Google deal would have helped to accelerate their strategy for growth, Yahoo! still has other deals and efforts in the works. Decker also went on to say that this fall-through does not change “Yahoo!’s commitment to innovation and growth in search.”
Posted in Advertising, Industry News, Online MarketingComments (0)
Search’s Uncertain (Yet Undoubtedly Exciting) Future.
07 November 2008
During Steve Larson’s presentation on “Next-Level Discovery: Open Search, Semantic Search, etc.” the top question on everyone’s mind was this: What will the next-generation of search engines look like?
Posted in Analytics, Education, Industry NewsComments (0)
SEO Title Tactics: Stuff that works
18 September 2008
There are two kinds of titles that you should be thinking about: Your website and your Headline. Both can put you at the top of a search engine list if done right.
Posted in Advertising, Online Marketing, SEOComments (3)
Tricks of the Trade: Day-Parting
11 September 2008
Day-Parting can be difficult to set up and evaluate efficiently. Luckily, I’m about to give you some tips to help you and your small business get day-parting done right.
Posted in Advertising, Online Marketing, Paid SearchComments (5)
Good Advice from Google - Retail Tips on Seasonality
09 September 2008
Google’s retail insights team made a great post here regarding taking advantage of the seasonal ‘back to school’ trends. I think they have done a fantastic job of going through the process of understanding the user behavior, what they are looking for and how to contextually target those users. We mentioned this type of [...]
Posted in Advertising, Paid SearchComments (0)
What do “Tom Brady Injury” & “NFL Guru” have in common?
07 September 2008
They are the two hottest trends on Google Trends in the USA at the moment! So now i hear you asking, what’s the point in the post?.. Well, i guess i just wanted to highlight how search usage tends to differ so greatly on a weekend compared to midweek. Especially in the U.S, weekends are completely [...]
Posted in AnalyticsComments (0)
How Much to Budget for Search?
04 September 2008
Quite often, we get asked questions like “How much should i spend per month on paid search?” - This one is a fantastic question, however, there is really only one person who can answer that and that is you! Some things to consider when developing a budget for your paid search campaign: Determine some solid campaign goals. [...]
Posted in Education, Paid SearchComments (0)
Getting Started with Adwords - Part 2
04 September 2008
Yesterday we went through getting started with adwords part 1, so if you read that and it all made sense. Good stuff, if not, there may be a thing or two in here for you anyway, i do recommend going back to part one however if you haven’t read it yet. We have chosen our language, [...]
Posted in Education, Paid SearchComments (0)
Seasonality and Search Campaigns
03 September 2008
Lots of clients love running seasonal campaigns and “burst campaigns” which will run for short periods and ultimately have no positive benefit to the overall marketing objective. There are however exceptions and with the recent buzz around the Olympics, i thought it would be a good time to put some thoughts down on how these [...]
Posted in Education, Paid SearchComments (1)
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- "Search within a site" and the mixed reactions to Google's experiment!
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- Heatmaps - Great Way to Optimize Your Website
- Google Japan A Look at the Future?
- What is Social Media Marketing?
- Universal Search Optimization - Better Organic Rankings
- Local Search is Growing - Time to Jump On Board!
- Google Maps Unleashes New Features
- Why Offline Stores Should Invest in Online Marketing
- Google Kills Off "Vanity URL's"
- Tricks of the Trade: Day-Parting
- SEO ethics & what not to do! - "Black Hat SEO"
- Organic search 101
- Social Spark - Have Izea finally done it?
- SEO Title Tactics: Stuff that works
- Google updates quality scores.. Again!
- Introduction to Paid Search
- Defining the Gray Area
- Creating SEO-Friendly Websites
- Making Social Networks Personal
- Getting Noticed Through Web Directories
- Newspaper publishers focus online
- Google Trends Being Used Against Us
- The Best Free Analytics Software
- Coca-Cola It's Mine
- Life Water Superbowl Ad
- Victoria's Secret Super Bowl Ad
- Firefox 3 Available Now
- Yahoo Releases New Web Analytics Tools
- How Much to Budget for Search?
- Is Your New Business Name SEO-Friendly?
- Seasonality and Search Campaigns
- Online Businesses Equipped to Ride Out Financial Storm
- Getting Started with Adwords - Part 2
- Sony Foam Ad
- Google Officially Pulls Out of Yahoo! Ad Deal
- Google and Copyright Holders Reach Settlement
- Yahoo! SearchMonkey Accepts Experimental Apps
- Yahoo Releases New Web Analytics Tools
- The Importance of iPhone Compatibility
- Google Trends Being Used Against Us
- Making Social Networks Personal
- Creating SEO-Friendly Websites
- Getting Noticed Through Web Directories
- Defining the Gray Area
- Why Offline Stores Should Invest in Online Marketing (6)
- SEO ethics & what not to do! - "Black Hat SEO" (6)
- Google Maps Unleashes New Features (5)
- Local Search is Growing - Time to Jump On Board! (5)
- Tricks of the Trade: Day-Parting (5)
- SEO Title Tactics: Stuff that works (3)
- What is Social Media Marketing? (2)
- Universal Search Optimization - Better Organic Rankings (2)
- "Search within a site" and the mixed reactions to Google's experiment! (2)
- Online Businesses Equipped to Ride Out Financial Storm (2)
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