Posted on February 21st, 2008 by Colleen
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Search Engine Marketing is so often touted as the best thing ever to happen to marketing, the be all and end all of promotion and the most trackable and closely scrutinized of all marketing avenues.
Posted in Advertising, Analytics, Paid Search, SEO
Posted on February 21st, 2008 by Colleen
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Google recently announced some changes to its display URL policy – What is means is that any URL used in a paid search ad on Google must now actually exist whereas before these URL’s were simply used for display purposes.
Posted in Advertising, Paid Search
Posted on February 17th, 2008 by Colleen
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Every business that is on the internet has a domain name (Well hopefully they do in this day and age!) – Now, the problem is that not every business knows the true value of their domain name or for that matter the value in acquiring “category killer” domain names before time runs out.
Posted in Domain Names
Posted on February 16th, 2008 by Colleen
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The new york post wrote a story about Yahoo’s Jerry Yang’s emotions getting the better of him and that it could be clouding his judgement when it comes to properly considering the Microsoft takeover proposal for Yahoo.
Posted in Advertising, People
Posted on February 15th, 2008 by Colleen
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You have all come across universal search whether you know it or not. Those pretty Google maps which keep popping up in your search results. Example: “Los Angeles Hotels” or when you are looking for the timezone for England to work out if its too late to call your relatives “England Time Zone”
Posted in Advertising, SEO
Posted on February 15th, 2008 by Colleen
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In case you have been hiding in a cave for the last few weeks and don’t read newspapers or watch the tv, You would know that Microsoft made a bid for the once mighty search engine Yahoo in a deal worth..
Posted in Featured, Industry News
Posted on February 15th, 2008 by Colleen
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Undoubtably the best free web analytics software is Google Analytics – When Google first released this service i was lucky enough to be on the beta test and drive it before most others did and even version one was a very powerful tool for any webmaster.
Posted in Analytics
Posted on February 15th, 2008 by Robert
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Four of the largest U.S. newspaper publishers have teamed up to create an online ad-sales network, the second such partnership to be formed in the newspaper industry in recent years. Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. are setting up the network as a stand-alone company called quadrantOne. Like a [...]
Posted in Industry News, Traditional Media
Posted on February 15th, 2008 by Robert
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Ninemsn’s head of innovation, Jennifer Wilson, has quit after just four months in the job claiming she was constrained in delivering her ideas. Her departure from Ninemsn’s product and network strategy division comes shortly after Jane O’Connell left as director of the unit last December. Wilson, who is one of Australia’s most respected experts on [...]
Posted in People
Posted in Advertising, Traditional Media, Videos
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