Head innovator quits NineMSN

Ninemsn’s head of innovation, Jennifer Wilson, has quit after just four months in the job claiming she was constrained in delivering her ideas.

Her departure from Ninemsn’s product and network strategy division comes shortly after Jane O’Connell left as director of the unit last December.

Wilson, who is one of Australia’s most respected experts on mobile marketing, was responsible for new developments in engagement, interaction, social networking and user generated content at Ninemsn.

Explaining why she resigned from the company, Wilson would only say: “I had a lot of ideas and I needed to be slightly less constrained in my ability to deliver on them.”

Wilson said her position, which was newly created in August last year, would not be replaced and said Ninemsn was “rethinking” the role of product and network strategy unit.

A spokeswoman at Ninemsn said the unit would still operate but added a restructuring has taken place following the departures of both O’Connell and Wilson.

Wilson said she would be doing consulting work and was working on securing backing for ideas that she wanted to develop.

Before ninemsn, Wilson was previously managing director of HWW, a content provider and developer of online sites which was bought by Ninemsn.

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