Every business that is on the internet has a domain name (Well hopefully they do in this day and age!) - Now, the problem is that not every business knows the true value of their domain name or for that matter the value in acquiring “category killer” domain names before time runs out.

First of all as a consumer, doesn’t going to a site like lets say shopping.com give you the instant feeling of a credible site, Something you know you can trust? - To me it does! It also does to your users, consider the domain name in your PPC ads as another sign of relevancy to the user, if it contains your keywords you will get more clicks!

Now consider this domains are sold every single week for close to or over a million dollars, something which costs somebody $7 per year to maintain or lease sells for over a million bucks. Now thats insane! The scary thing is that domains are only ever going to keep increasing in value week after week.

I won’t keep rambling on in this post however i recommend you take a look at this site DNJournal - This site lists PUBLISHED domain sales every week. Thing is, probably only 10-20% of domain sales are actually reported anywhere so that might give you an idea of the kind of deals going on behind closed doors.

Lots more to come on domain names so stay tuned, just wanted you to all farmilairise yourselves with some of the info before we get stuck into it in more depth.

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