What is Social Media Marketing?

You may have already heard of the term before SMM (social media marketing) or not. But I’m most definitely sure you have heard of Social Networks such as Facebook and MySpace. As humans, we are a social lot, the need to communicate with other people is becoming more popular and essential in order to keep in touch with the outside world. We have become so time conscious and the need to do things faster and easier seems overwhelming, social networks fill the gaps in where we left off.

So you are a business and looking to tap into the Social Network world. You want to learn how to tap into the minds of millions of people and sell your products or services to them. THINK AGAIN. If you think that Social Networks are a way to generate revenue for your business – think again. BUT if you are looking to improve and increase brand awareness or develop your backlinking then you are in the right place.

Social Networks are fantastic for generating buzz, sharing ideas and getting everyone on the same page.

So let’s take an example case scenario to explain this in more detail for you:

  1. You are a pet store owner and sell various products
  2. You have a new website and have started selling your products online
  3. You need traffic to your site and need to get people through the door

There are a lot of things that you are already doing to generate traffic like SEM & SEO and you have also invested money in other areas like email marketing, but you want to communicate with more groups and reach a wider demographic than just locally. So how do you do this?
Having a blog is usually the first place most people start. Writing about keyword specific topics about pets is where you should start and becoming an expert and sharing your knowledge about pets is very important, as it builds credibility and helps with reputation (branding).

  • Join various social networks and create your own profile
  • Create or join networks that are around your desired topic – in this case – pets
  • Also look at forums – they are also very useful in finding people and discussions relating to your topic
  • Engage with people and start building resources and backlinks to your website that is related to your topic

This is a lot of work and in some cases can take a long time to do, as a lot of research is involved and building trust and credibility doesn’t happen overnight either. And it can also be hard to control how people will link to your site too. But in a nutshell these are the basics of Social Media Marketing, though there is a lot more to it than this – like Social Media Optimization – though I will explain this in my next post.
So keep your eyes peeled and start getting out there and creating some BUZZ! :)

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2 Responses to “What is Social Media Marketing?”

  1. I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.

    Robert Michel

  2. Leila says:

    I think more and more people are going to turn this way if the ecomomy world wide carries on going the way it is.

    A free way to get your brand out there…who wouldn’t go this way!?

    Nice post.

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