SEO Title Tactics: Stuff that works

There are two kinds of titles that you should be thinking about: Your web page title and your Headline Title.  They can be separate or one in the same, depending on what kind of website/blog you have.  Both can put you at the top of a search engine list if done right.  

Website and Web Page Titles
Your website title is one of the first things that major search engines look for when ranking your page. When your title and description accurately reflect your content, (which should also be fabulous,) it drastically improves the chances that your web page rank will rise like fresh baked blueberry muffins. That’s not enough though. You’ll also need a website title that’s noticeable and makes people want to know more and click through to your site.

Think local. If your business is in London, make a specific appeal to London and the surrounding area. People all over the world will still want to view your website for its valuable information. However, it makes good business sense to make a local appeal too since people are more comfortable making purchases from companies that are close by.

List your business name and some important keywords in your title. Small and New businesses list keywords first. Larger and well known businesses can list their name before the keywords. i.e.: A small business may write: Best gourmet coffee in Maine at Schmoe’s Joe. While a larger company may say: Schmoe’s Joe: Best gourmet coffee in Maine.

For every page on your website, use a different tagline with keywords that you know people will look for. i.e.: Schmoe’s Joe: About Our Gourmet Coffee Company, Schmoe’s Joe: Buy Gourmet Coffee Online, Schmoe’s Joe: Gourmet Coffee Accessories.

Website titles should be as short as possible. Don’t try to squeeze ten keywords in to one headline. You are more likely to get better results with one or two quality keywords than you will with half a dozen of them. This is mostly due to the fact that web surfers are looking for instant information. They don’t typically read that much into a headline anyway. In order to get lots of quality keywords associated with your site, use the method above and put a different keyword in the title of every page.

Content, Blog and Article Headlines
According to John Caples, author of “Tested Advertising Methods,” There are three major types of titles that attract the most clicks:

1) News Headlines:
It is human nature to seek out information and find out what is happening in their world. News headlines offer objective facts which make readers feel more knowledgeable and in control of their environment. Examples are: “Celebrity Searches Lead to Malware” “New Remote Application Available for iPhone and iPod” and “Buy New Wii at Discount Stores”

2) Curious Monkey:
Everyone has a little curious monkey inside their head distracting them from the task at hand and telling them to click on the video of the skateboarding dog. Headlines like “Cat Declared Hero” “$80M Disaster” or “Bubble Boy Lives!” can get people’s attention pretty quickly.

3) Self Interests:
This is the most effective since readers are interested in things and ideas that they will personally benefit from. It appeals to a need, a want or an ego. For instance: “Learn Spanish in Two Weeks” “Retire Ten Years Early” or “Affordable Mansions”

When appealing to the “self-interest” spectrum, beware of overuse. Consumers and web surfers have become fairly desensitized to marketing and advertising on the internet, if not extremely wary and cynical. Over-sell it and they may think you’re a scam operation. There needs to exist a delicate balance between a quality product and an intelligent, subtle yet strong appeal to their ego and desire. It all comes down to finding what kind of tone your demographic responds to. Do they want something edgy and fresh, subtle and intelligent, or maybe they are more likely to click on a headline that is funny and bizzare

Remember, you don’t have to be #1 on the search engine’s list to get the most clicks.  It’s better to have a few high quality keywords and an appealing headline than a title that is too vague or contains too much information.

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3 Responses to “SEO Title Tactics: Stuff that works”

  1. [...] recently posted an article about the importance of properly naming your website and webpage headlines as well as adding in the right (and the right amount of) keywords. With the economy being what it [...]

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