Archive for the ‘Paid Search’ Category

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Google Officially Pulls Out of Yahoo! Ad Deal

    Posted on November 5th, 2008 by Colleen

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    Google may have seemed hopeful at first. However, early this morning Google’s Senior VP and Chief Legal Officer, David Drummond announced that Google would not move forward on the deal.

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Google and Copyright Holders Reach Settlement

    Posted on November 2nd, 2008 by Colleen

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    On Tuesday, Google and several copyright holders finally reached a settlement regarding the Google Book Search lawsuit. What will it mean for Google, readers, publishers and authors?

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Tricks of the Trade: Day-Parting

    Posted on September 11th, 2008 by Colleen

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    Day-Parting can be difficult to set up and evaluate efficiently. Luckily, I’m about to give you some tips to help you and your small business get day-parting done right.

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Good Advice from Google – Retail Tips on Seasonality

    Posted on September 9th, 2008 by LC

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    Google’s retail insights team made a great post here regarding taking advantage of the seasonal ‘back to school’ trends. I think they have done a fantastic job of going through the process of understanding the user behavior, what they are looking for and how to contextually target those users. We mentioned this type of thinking [...]

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    How Much to Budget for Search?

    Posted on September 4th, 2008 by Colleen

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    Quite often, we get asked questions like “How much should i spend per month on paid search?” – This one is a fantastic question, however, there is really only one person who can answer that and that is you! Some things to consider when developing a budget for your paid search campaign: Determine some solid [...]

    Posted in Education, Paid Search

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Getting Started with Adwords – Part 2

    Posted on September 4th, 2008 by LC

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    Yesterday we went through getting started with adwords part 1, so if you read that and it all made sense. Good stuff, if not, there may be a thing or two in here for you anyway, i do recommend going back to part one however if you haven’t read it yet. We have chosen our [...]

    Posted in Education, Paid Search

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Seasonality and Search Campaigns

    Posted on September 3rd, 2008 by LC

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    Lots of clients love running seasonal campaigns and “burst campaigns” which will run for short periods and ultimately have no positive benefit to the overall marketing objective. There are however exceptions and with the recent buzz around the Olympics, i thought it would be a good time to put some thoughts down on how these [...]

    Posted in Education, Paid Search

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Getting Started with Adwords – Part 1

    Posted on September 3rd, 2008 by Colleen

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    Todays post is the first in a new series of educational, step by step guides which will help those just starting off with search marketing on Google to hit the ground running. I will throw a few extra steps into the process and give advice based on what you should be doing to start with [...]

    Posted in Education, Paid Search

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Google updates quality scores.. Again!

    Posted on September 1st, 2008 by Colleen

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    Google recently updated the way in which it communicates adwords quality scores to its advertisers. These fundamental changes, give a more insightful and meaningful metric to advertisers which is “first page bid” instead of “minimum bid”. Basically, a minimum bid is a pretty useless idea of how well your ad is going to be seen, [...]

  • Why Don't We Used Adobe Flash to Build Your Site?-2

    Local Search is Growing – Time to Jump On Board!

    Posted on September 1st, 2008 by Colleen

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    One thing I have noticed lately is that surfers are becoming far more aware of geo-location based searches. The explosion in user education which has happened thanks mainly to Google has trained users into searching for location specific everyday items. “Pizzas near me”, “New York restaurants” etc. My comments in this post relate specifically to [...]