Posts Tagged ‘Competitive Advantage’

What do “Tom Brady Injury” & “NFL Guru” have in common?

Posted on September 7th, 2008 by Colleen

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They are the two hottest trends on Google Trends in the USA at the moment! So now i hear you asking, what’s the point in the post?.. Well, i guess i just wanted to highlight how search usage tends to differ so greatly on a weekend compared to midweek. Especially in the U.S, weekends are [...]

Posted in Analytics

Seasonality and Search Campaigns

Posted on September 3rd, 2008 by loveclients

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Lots of clients love running seasonal campaigns and “burst campaigns” which will run for short periods and ultimately have no positive benefit to the overall marketing objective. There are however exceptions and with the recent buzz around the Olympics, i thought it would be a good time to put some thoughts down on how these [...]

Posted in Education, Paid Search