Posted on November 7th, 2008 by Colleen
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During Steve Larson’s presentation on “Next-Level Discovery: Open Search, Semantic Search, etc.” the top question on everyone’s mind was this: What will the next-generation of search engines look like?
Posted in Analytics, Education, Industry News
Posted on November 5th, 2008 by Colleen
0
Google may have seemed hopeful at first. However, early this morning Google’s Senior VP and Chief Legal Officer, David Drummond announced that Google would not move forward on the deal.
Posted in Featured, Industry News, Paid Search
Posted on September 19th, 2008 by Colleen
3
I recently posted an article about the importance of properly naming your website and webpage headlines as well as adding in the right (and the right amount of) keywords. With the economy being what it is, many people will be starting up new online businesses soon. In order to help with their efforts, I decided [...]
Posted in Advertising, Domain Names, Education, Featured
Posted on September 12th, 2008 by Colleen
7
It’s hard for businesses to measure the effectiveness of integrating online marketing efforts into their mix. However, the overall numbers certainly make it worth a try.
Posted in Advertising, Blog Ads, Education, Featured, Online Marketing, SEO, Traditional Media
Posted on September 11th, 2008 by Colleen
5
Day-Parting can be difficult to set up and evaluate efficiently. Luckily, I’m about to give you some tips to help you and your small business get day-parting done right.
Posted in Advertising, Online Marketing, Paid Search
Posted on September 9th, 2008 by LC
0
Google’s retail insights team made a great post here regarding taking advantage of the seasonal ‘back to school’ trends. I think they have done a fantastic job of going through the process of understanding the user behavior, what they are looking for and how to contextually target those users. We mentioned this type of thinking [...]
Posted in Advertising, Paid Search
Posted on September 4th, 2008 by Colleen
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Quite often, we get asked questions like “How much should i spend per month on paid search?” – This one is a fantastic question, however, there is really only one person who can answer that and that is you! Some things to consider when developing a budget for your paid search campaign: Determine some solid [...]
Posted in Education, Paid Search
Posted on September 1st, 2008 by Colleen
0
Google recently updated the way in which it communicates adwords quality scores to its advertisers. These fundamental changes, give a more insightful and meaningful metric to advertisers which is “first page bid” instead of “minimum bid”. Basically, a minimum bid is a pretty useless idea of how well your ad is going to be seen, [...]
Posted in Industry News, Paid Search, Technology
Posted on April 25th, 2008 by Colleen
2
Recently, Google decided to do some more experimenting with the search results pages and started serving a new set of search boxes, below the first organic listing, which allows users to refine their search further before going to your website. I know I’ve already witnessed some very heated debates between Google and website owners, worried [...]
Posted in Advertising, Online Marketing, SEO, Technology
Posted on February 15th, 2008 by Colleen
0
Ok, so everybody on earth has used Google or Yahoo or some kind of search engine. So chances are, you have come across paid search campaigns before! Did you recognize the ads as paid?..
Posted in Advertising, Featured, Paid Search
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