Good Advice from Google – Retail Tips on Seasonality

Posted on September 9th, 2008 by loveclients

0

Google’s retail insights team made a great post here regarding taking advantage of the seasonal ‘back to school’ trends. I think they have done a fantastic job of going through the process of understanding the user behavior, what they are looking for and how to contextually target those users.
We mentioned this type of [...]

How Much to Budget for Search?

Posted on September 4th, 2008 by James

0

Quite often, we get asked questions like “How much should i spend per month on paid search?” – This one is a fantastic question, however, there is really only one person who can answer that and that is you!
Some things to consider when developing a budget for your paid search campaign:

Determine some solid campaign goals. [...]