Posts Tagged ‘Search Seasonality’

Good Advice from Google – Retail Tips on Seasonality

Posted on September 9th, 2008 by loveclients

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Google’s retail insights team made a great post here regarding taking advantage of the seasonal ‘back to school’ trends. I think they have done a fantastic job of going through the process of understanding the user behavior, what they are looking for and how to contextually target those users. We mentioned this type of thinking [...]

Posted in Advertising, Paid Search

Seasonality and Search Campaigns

Posted on September 3rd, 2008 by loveclients

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Lots of clients love running seasonal campaigns and “burst campaigns” which will run for short periods and ultimately have no positive benefit to the overall marketing objective. There are however exceptions and with the recent buzz around the Olympics, i thought it would be a good time to put some thoughts down on how these [...]

Posted in Education, Paid Search